Atlanta is the founder of Altramedia and has over 15 years of experience in the media, entertainment and creative industries and has advised commissioners, independent producers, sports companies, a-list talent and creatives, in the media, entertainment and creative industries companies across the full spectrum of their activities.

Atlanta commenced her career at the magic circle firm Clayton Utz in Australia before moving inhouse and working with Sky, Foxtel, and Acorn Media.

Following her experience as Director of Legal & Business Affairs at Acorn Media, Atlanta established Altramedia as a model to appropriately serve the particular needs of the creative industry. Atlanta’s extensive in-house experience resulted in a deep understanding of the dynamic and changing nature of creative businesses that fluctuate with the times and their need for practical and commercial solutions which traditional models were not providing. Altramedia was founded to provide practical and commercial advice and support to clients on a flexible basis which is responsive to the needs of the client.